Our Mission is simple: we are creating financial wealth for artists and middle/lower economic status individuals by telling and selling black stories of those who have stopped at nothing to follow their passion - ultimately impacting and moving community forward. we tell these stories on the back of limited edition, hand-crafted wine made by Jay the dreamer, art & video content. the wine, art and video content created by jay and the artists belong to the shareholders (the community).

this all started in 2009 when jay (vintner, educator, musician, artist, fashion designer, author, activist, entrepreneur) started spotlighting other melanated people who shared the same passion(s) on his wine bottles. jay believes that the same way he has eaten from trees he didn’t plant, is the same attitude he must have about sharing his gifts, talents and resources with those in the community that may not have the individual resources to obtain wealth and the opportunity to discover their passion/purpose.

~proverbs 22:9